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Guideline of AL

The league we will build

The league which everyone, all people of every generation have a great longing for with its ice arenas which are filled with feverish excitement.

The league which produce some higher level players as international level with great games and fantastic entertainment.

The league which can give a dream and a deep impression to people and can let people have a great heart.

We decided to build such a league and we aim to reach higher level which representative from countries who participate in the league can win the gold medal of the Olympic Games.

Principle / Goal / Policy for operation

Principle In franchise areas and countries of the teams who participate in the league to make efforts to develop ice hockey and to improve international competitive power and to promote better understanding between the countries by promotion of interchange of nations, economy and culture.
Goal ・To build a league which produce some higher level players as international level and have these players to play for.
・To build a league which have the same as the levels in North America and Europe.
・To win some medals of Olympic Games as representative from countries who participate in The League.
Policy for operation ・To advance upon international level.
・To always devote ourselves to spirit of "Fair Play and Respect" and to become a model of all athletes in the world.
・To give a dream and a deep impression to people who live in participating franchise teams cities and countries by fascinating games.
・To have friendship between players, coaches and people who live in participating franchise teams cities and countries for understanding delight and fun of sports through ice hockey.

The Logo Concept of the Asia League Ice Hockey

The Logo of the Asia League Ice Hockey The Logo of the Asia League Ice Hockey
The Logo of the Asia League Ice Hockey has an "A" of the alphabet as its motif, which indicates "A" of Asia and "A" of "A rank" of players, managing staff and all people who engage in this league. We, all are aiming at realizing this "A."

As for the color, it has burning and shining "red and black" as opposed to the clear ice. The "red" is a common color of the participating countries and expressed a passion for ice hockey. The "black" is the most powerful color and indicates the power to absorb all the lights.